Dee Brightman's Online
TEFL Academy
Level Four Certificate In
EFL School Marketing
La Profesora Dee's Proprietary
Seven Skills of English Language Mastery
Live In The Garden Plaza Bed and Breakfast With Dee Brightman
Level Four Of The Dee Brightman's Online TEFL Academy Is For English Teachers Or Entrepreneurs Who Want To Open Or Expand An ESL/EFL School
Two Online Course Are Offered
A. The 7 Lesson Short Course
B. The 18 Marketing ways Of ESL School Development
This online course combines Dee Brightman's Online Academy Training with Marketing training in the 18 marketing ways.
Do you operate an English Language Institute or Learning Center?
Do you have all the students you want? You CAN bring in the students to make your school the place of of learning, of service you have already dreamed of. This course will give you the materials you need to market your program. We will use email to send you your course materials and you submit your lessons weekly by email. Or you can enroll in our online course with graphics and photo support. You will receive the following lessons.The 7 Lesson Short Course
WHAT YOU WILL LEARN
This course will give you the needed materials you need to market your ESOL School or Institute. We will use email to send you your course materials and you must submit your lessons by email each week. You will have the following lessons:
Lesson One - Planning For Your ESOL Business Marketing
Where would you like to draw your students from? What group do you enjoy teaching? Here you will explore different countries and levels of training where you can draw your students. Frankly every ESL teacher or school has a niche. There is a specific population that you are attracted to. Some English language institute prefer teaching Asians. Perhaps you have developed special programs designed for Hispanics. Or maybe Europeans are the population you want to reach. Perhaps you would like to draw students from your ethnic background. . You will be able to discover which populations you want to reach. You can choose your first, second and third target markets.
Lesson Two - Preparing Your Marketing Materials
In order to market yourself you are going to need letterheads, a video, a brochure, some letters, a curriculum vitae and a photo album on a CD. In this lesson you will receive step by step guidelines in how to create each one. You will submit by email each of these for evaluation and correction.
Lesson Three - Developing a Mailing List of Prospects
If you want to move to the next level you are going to have to develop a list of prospects and develop relationships with them. You will need to go to the Internet and select lists of international organizations and begin communicating with them. You will need to develop your own personal online newsletter with information. You will also want to make a list of ESL gateways, portals and directories to market to.
Lesson Four – Sharpening Your Personal Image
In order to market your school to the international level, you will need to develop cross cultural people skills. You will need to learn courtesy and skills of personal interaction. You will need to learn to smile with your eyes, ignore racial slurs and make friends with everyone. There is no room in your life for anger. You must not have a temper and you will need to learn how to reach out to others and share who and where you are. You will get scripts to practice so when you meet someone you will easily meet them and move with them in confluence. You are going to need supporters and mentors. In this lesson you learn how to get them
Lesson Five - Writing your marketing letters through bonding and Linking
You will need to develop a series of 7 letters to send to your prospects. Each one should focus on their needs, not your own. You need to find out their needs and how you can fit yourself into their programs. At this time you will learn how to include the materials you prepared in Lesson two with these letters.
Lesson Six - Creating Your Own Web Page
You will be taken seriously if you create your own webpage. That means you will need photos as well as the ability to place your page on the internet. We can host your page, write your webpage and put it up for you. You need to develop meta keywords, develop search engine optimization program, market your page on web directories, get on Wilkepedia and market by trading many reciprocal links.
Lesson Seven - Following Through With Your Prospects and Being Persistent
The most important thing to realize is that there are thousands of hopeful English Language Learning institutes in your country as well as in others. Many of them write me one letter and never try again. You will need to keep trying. You will have to give them reasons for reading your letters. Everything must be in perfect English and will need to speak to their needs more than yours. In this lesson you will learn to write letters that are designed to build the self esteem of your prospects and induce them to want to know more about you.
Follow these steps and you will be noticed. Chances are someone will either email you for more information or send in an enrollment.
WHAT YOU WILL LEARN
The Importance of the words you use when seeking to connect with prospects - Learn the words to use and the words to avoid How to use the internet in Language Travel marketing Creating Your Own language travel marketing plan using a template How to get people to do your marketing for you by creating Word of Mouth Ambassadors How To Create a Marketing Document - How The AfroCarib Cup brochure was created with templates for each step How to write a press release - with a template that you only have to put in your information How to use the media in your country and on the internet What are the 15 steps for making a winning video to showcase a special event to be held at your institute Evaluation of the workshop and what you should do next. How to find, develop relationships and get other ESL schools to work as partnerss Worksheets, handouts and templates will be available for participants in the workshop at no extra cost.
What You Get:
Membership in the Yahoo Group Membership Card Individualized training program Personal Triumph File Progress reports based on your videos and photos you send through email Weekly practice sessions Character development lessons Conditioning program International bonding and linking program for school marketing Training videos by mail Online photographs and diagrams Weekly online newsletter Free subscription on online newsletter where you interact You Can Create The Language Travel Institute of Your Dreams!
"The Great Ones Are Self Directed And Create Their Own Future!", Dr. Carol Cross
The EFL School Marketing Courses are part of the online TEFL Marketing Courses of Dee Brightman's Online TEFL Academy and is for English language school owners and personnel who for whatever reason cannot afford to come to Honduras to gain marketing skills but want to ensure that their Language Travel programs get every possible advantage.
Course Fee: US
$350.00
(Shipping fee within the USA:
$10.00)
(Shipping fee for Canada: $15.00)
(Shipping
fee for all other countries: US $25.00)
The cost of this personalized one on one course is US$350. You may pay for this through PayPal or by sending the money through Western Union to Dra. Carol Cross, La Esperanza, Intibuca. Please let me know how you wish to pay for this course.
The 18 Marketing ways Of ESL School Development
You Can Market Your ESOL School or Program
Learning English As A Second or Foreign Language is a personal business. You market your school through developing relationships in the world of ESOL/EFL with your former students, fellow teachers and organizations needing their people to learn English. In order to develop relationships with the ESOL community, you must first understand what the ESOL community personality . ESOL teachers are givers. Many of them volunteer or teach at lower prices for students in need. Teaching ESOL is not just a job. It is more than a job. It is more than a way of life. English Language Learning is a healing profession. Through it people from many cultures can travel to the USA and can create a good life for themselves. Through success as a English Language Learner young people can have role models. Through English Language Learning your students can read about great Americans who have succeeded through perseverance and persistence. Through English Language Learning people from many cultures can learn to work together using English as the interface language.
Because English Language Learning is such a empowering experience for your students you owe it to your potential students to help them reach their potential as English language students. That is why learning how to market your language travel program is so vital to you and your country. Through these Online ESOL Language Institute Marketing programs you will learn the skills of marketing your school.
Here are the 18 Marketing Ways for English Language Learning Organizations
The Course consists of 18 lessons, one per month. You receive the lessons by email as well as password protected webpage we will be setting up for your use.
Each lesson consists of a story, lessons, practice session, letter and documents for use.
The 18 Marketing Ways For English Language Learning Organization
Lesson One - Marketing Way One
I Am Important For Healing The World Through English Language Learning
Lesson Two - Marketing Way Two
I Am Already A Leader In the World of English Language Learning
Lesson Three - Marketing Way Three
I Am Chosen To Serve As A Healer Through English Language Learning
Lesson Four - Marketing Way Four
I Will Speak Only Empowering Words In The World Of English Language Learning
Lesson Five - Marketing Way Five
Through The 18 Marketing Ways Of English Language Learning I Find Customers Who Need My Language Program
Lesson Six - Marketing Way Six
I Give Respect To My Customers As Part Of The English Language Learning Marketing Triad
Lesson Seven - Marketing Way Seven
Learning The Story Of My Customers Helps Me Serve Their Needs
Lesson Eight - Marketing Way Eight
My Customers Need More Than Just My Players
Lesson Nine - Marketing Way nine
The Self Esteem Building Model Is A Key Part Of My Marketing Ways
Lesson Ten - Marketing Way Ten
Courtesy Towards My Customers Is A Key Marketing Way
Lesson Eleven - Marketing Way Eleven
Bonding & Linking With My Customers Is A Key Marketing Way
Lesson Twelve - Marketing Way Twelve
Creating Pleasurable Events For My Customers Is A Key Marketing Way
Lesson Thirteen - Marketing Way Thirteen
Creating A Customer Club Enables Me To Give More To My Customers
Lesson Fourteen - Marketing Way Fourteen
My Customers Feel Good When They Share My Services With Their Friends
Lesson Fifteen - Marketing Way Fifteen
I Heal My Customers By Providing The Things They Need I Give Community, Structure, Meaning & A Superordinate Goal
Lesson Sixteen - Marketing Way Sixteen
I Will Use The Power Of Recognition To Build A Community Of Customers
Lesson Seventeen - Marketing Way Seventeen I Embrace The Goal Of Healing The World Through My English Language Learning
Lesson Eighteen - Marketing Way Eighteen
I Embrace The Goal Of Developing A Worldwide Community of Students Through The Internet
Course Fee: US
$650.00
(Shipping fee within the USA:
$10.00)
(Shipping fee for Canada: $15.00)
(Shipping
fee for all other countries: US $25.00)
The cost of this personalized one on one course is US$650. You may pay for this through PayPal or by sending the money through Western Union to Dra. Carol Cross, La Esperanza, Intibuca. Please let me know how you wish to pay for this course.
Links to Intibuca and Lenca Cultural ExperiencesChildren of Intibuca | Come and Roast Coffee the Lenca Way | About Intibuca | Farming In The Mountains Of Intibuca | Tour Intibuca On The Central American Fuerte Horse | Food and the Lenca | Lenca Arts and Crafts | The Lenca People | Lenca Culture | Scenic Beauty is Everywhere | The Heritage of Lempira | The Land of Flowers | The Lenca Indian Culture | The Lenca Mask | The Tourism Municipalidad of San Juan | The Town of La Esperanza | The Mountain Cloud Forest | Baile Folklorico de Intibuca | Muebles Y Artesanias Intibucana | The First Festival Folklorico Intibucana | Manos Ajiles -Women Artisans de Yermaranguila | Intibuca Ranchero Musicians | Live With The Lenca Indians | The Hotel Molino Real | Learn Spanish In The Lenca Highlands HOW TO CONTACT US
Or come to La Esperanza Directly From San Pedro Sula AirportYou will need to get on the highway to Tegucigalpa. It will be marked. When you get to Siguatepeque, turn right and the road leads to La Esperanza When you come into La Esperanza Ask anyone where is COMIXCILFrom Tegucigalpa AirportYou will need to get on the highway to San Pedro Sula. It will be marked. When you get to Siguatepeque, turn left and the road leads to La Esperanza When you come into La Esperanza Ask anyone where is COMIXCILOur AddressProfesora Dee Brightman, Director English Language Center Asociación Intibucana de Comunicación Barrio Lempira de Intibuca, Frente ADEL Casa Amarilla, Contiguo a la cooperativa mixta de COMIXCIL Intibuca, Intibuca, Honduras 011-504-783-0199 dee_brightman2000@yahoo.com honducopa@yahoo.com exportfacs@aol.com |
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