What if a whole new marketplace for your products opened up and you didn't find out about it until all your competitors were entrenched in that marketplace? What if, by the time you found out about it, your competitors had already grabbed off most of the market share? You’d be upset, wouldn't you?
And what if there were a way to bring those customers into your business and keep them there? What if you could capture their loyalty and make them your Word-of-Mouth Ambassadors?
There is nothing as powerful in the growing Hispanic community here as the love for soccer. And Soccer fans and players are the most loyal customers that exist. If you support their passion, they will support your business. It’s as simple as that. And the Hispanic and other international soccer players who play the game can bring many of these loyal soccer players and fans into your business.
A sea change is occurring in our country. We are becoming a soccer nation. And our Hispanic population is right in the thick of this growth. Soccer is the number one sport in the world. And as more and more internationals come here, there will be more and more players in Arizona and throughout the USA.
1. Decide you want to market to these active, passionate loyal customers.
2. Understand how passionately these customers feel about their sports or sports adventure.
3. Realize that their sport or sports adventure is how they define themselves - for example a fan of a soccer team feel that the team is their world. They define themselves by wearing the jersey, going to games and immersing themselves in the world of their chosen team.
4. Realize that you can tap into this fanatic loyalty by supporting their sports or sports adventure.
5. Cash in on the fact that sports fans and sports adventure participants/fans know that sponsors like you make it possible for them to live in their passion. They will support you to keep on being able to experience that passion.
6. Integrate your product into their experience, not just by apparel and goods with your logo, but get involved so they see you as one of them.
7. Remember these are people with high disposable income and they will be happy to enjoy your product while attending or experiencing their sport or sport adventure.
8. Profit from your support of their ability to experience their passion, because they will support you by buying your products and services. They will be loyal to you for giving their lives the meaning they get from their chosen passion.
Member/ Sponsor Type |
What You Get |
Fee |
| Gold Member/ Sponsor |
|
$10.000 |
| Platinum Member/ Sponsor |
|
$20,000 |
| Diamond Member/ Sponsor |
|
$50,000 |
| Elite Member/ Sponsor |
|
$100,000 |
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Dr. Cross Can Be Reached In Honduras after July 1, 2005Mailing Addresses after July 1, 2005 - Dr. Carol Cross, C/O Doña Aleja de Valdivieso, Barrio El Centro, La Esperanza, Intibuca, Honduras exportfacs@aol.com or honducopa@yahoo.com Telephone 504 - 783 - 0421 You May Also Contact Dr. Cross Through Doña Silvia Palencia y Hijos, Hotel La Esperanza, La Esperanza, Intibuca, Honduras Telephone 504 - 783-0068 Through Dr. Ramon Dario Argueta, CODET, Barrio El Morera, Frente Bazar Reyna, La Esperanza, Intibuca, Honduras, Telephone 504-783-0054 Email honducopa@yahoo.com The International Institute of Soccer Tourism Is Opening in La Esperanza, Honduras in September 2005. IIST Understands The Problems of Soccer Tourism in Developing Countries. IIST Supports Soccer Tourism Professionals in Central America, South America, the Caribbean Islands, Africa and Asia |