- Make them feel welcome at the table
- Greet them warmly
- Get to know their names
- Give them eye contact.
- Let them know how important they are to you
- Make sure when they visit they get VIP treatment.
- Work with local hotels and restaurants to know how you want them treated
- Put together a hospitality room at your place of business that is focused on the American culture
- Put up American flags or pictures of the US important people -images of people that matter to them
- Learn to Understand American Conversational Speech
- Understand the American business culture
To get your piece of the US marketplace business and export pie, give them STRUCTURE.
- Make sure that they have the same experience every time they frequent your business.
- Train your employees, clerks, and service personnel how to treat them.
- Couch information so they don't have negative surprises.
- Always treat them with the same respect of your other customers.
To get your piece of the Americans business pie by giving them MEANING.
Make them feel good about their working with your firm. Talk to them about the jobs they are creating and how they are helping your country. You can feed their self-esteem needs. Past experiences have given them low self esteem. Many buy to feel good about themselves. That's why they are such good consumers. They want to feel good about making a relationship with your company. Some things you might say follow.
- That will really be a good buy.
- You know how to drive a good bargain.
- Your customers will really like it.
- You have an eye for quality.
- My people really appreciate they jobs you are creating
- You made a wise choice in choosing our country and our plant.
To get your piece of the American business customer pie, give them a SUPERORDINATE GOAL.
Recall the most valuable gift a person has to give his fellows: the knowledge of a place of reliability.
LET YOUR BUSINESS AND PRODUCTION CONDUIT BE THEIR RELIABLE BUSINESS SUPPLIER.
Let your American business customers make you rich by being able to say about your business:
- Hey! They have high quality control there.
- I didn't have to wait; they got me the order on the target date.
- They understand and try to fit into the American business culture
- They understood I was nervous about doing business with a new supplier.
- They really seemed to want to find out exactly how I wanted the job done
- They didn't try to impose their cultural standards on me
- They understood that I was in control because I was the buyer
- They know how to treat Americans with respect.
- They want to organize their business around my needs.
Your customers will refer their non competitive associates to you. They will send them to your business. No other companies or bargain suppliers will stop them from coming to your business.
WHY WOULD A BUSINESSPERSON WANT TO ADD MEMORY CHIPS, DELETE MEMORY CHIPS, and MODIFY MEMORY CHIPS in the prospect's or customer's brain through respectful and helpful behavior?
WHAT DO YOU DO NOW?
1. Decide if you really want to attract these customers. It is possible if you decide to.
You can add Memory Chips. By treating these customers with respect and making your place of business a safe place, you form NEW CHIPS.
STRATEGIC COMMUNICATION is:
A clever plan or method for
1) adding memory chips
2) deleting memory chips, and
3) modifying memory chips
in a target customer's brain.
WHY WOULD A BUSINESS PERSON WANT TO
ADD MEMORY CHIPS
DELETE MEMORY CHIPS, or
MODIFY MEMORY CHIPS
in his prospective customer's brain?
STRATEGIC COMMUNICATION IS YOUR KEY TO ATTRACTING THESE CONSUMERS.
It is vital to train your employees so that these consumers get the right message every time.
If you slip up once, they will never come back.
The communication skills you need are simple and easy to do.
The things that they need are inexpensive, even free.
They will be loyal for life if you treat them right.
They love to talk and will tell everyone they know.
You can harness this power of talk to your advantage.
You can get their business if you give them what they are seeking.
These customers are worth a little work.
Remember, American businesses have billions of dollars to spend, If you are willing to make a commitment, you can win these customers. Do you want some of that piece of the pie? Then give them what they want! They want quality, commitment and on time delivery when they produce offshore or import.
YOU AS A BUSINESS OWNER CAN TAP THIS LUCRATIVE MARKET
Some Key Components of your Strategy"
Make your business their QUALITY PRODUCTION FACILITY
Recognize the past history they carry inside as Memory Chip
Always keep the bottom line in mind - I want their money
Make a commitment to tap these ready to spend American businesses
Develop a communication strategy based on meeting the customers needs
Learn the right words, right body language, right images to project
Learn how to meet these customers need for community, structure, meaning and a superordinate goal
Make sure these customers always have the same positive experience
Train your employees so they ALWAYS give your American business Customers the same messages:
- I will meet your standards, your quality and your needs
- You are a special, valued friend
- I want to see you
- I missed having you come into my country
- I want you as a regular customer
- I enjoy waiting on you
- I want you to come back
- I’ll reward you for giving your on time, excellent quality and red carpet treatment
- You belong to my special business group and will be "Treated With RESPECT"
Always keep the bottom line in mind - I want their money.
Connect with Dr. Cross for information on developing a Strategic Communication based marketing program for your export and offshore production business.
Interested in developing a RAIC in your country? Contact Dr. Carol Cross directly at exportfacs@aol.com
More information on Leucaena is available to you from exportfacs@aol.com. Our Leucaena web site is http://www.satglobal.com/leucaena_entry.htm.
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Order Leucaena seeds today by emailing Dr. Carol Cross at exportfacs@aol.com . Leucaena seed buyers must pay in advance through international money order, certified or cashier's check.
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Compaņia de Deportes e Turismo, S de R. L.(CODET) CODET - Your key to successful and profitable agriculture, forestry, agroforestry, livestock production and small scale industrial development in developing countries CODET, S de R. L Your Source For Tropical Food Production and Processing Development and Export Training
Dr.
Ramon Dario Argueta
Farmacia Galenica
Barrio El Morera, Frente Bazar Reyna
La Esperanza, Intibuca, Honduras
Telephone 011- 504-783-0054 or 011- 504 - 398 -9554
Email: exportfacs@aol.comCODET - Creating Consortiums for Export Training & EcoBusiness Development
Dr. Cross Can Be Reached In Honduras after July 1, 2005Mailing Addresses after June 1, 2005 - Dr. Carol Cross, C/O Doņa Aleja de Valdivieso, Barrio El Centro, La Esperanza, Intibuca, Honduras honducopa@yahoo.com or exportfacs@aol.com Telephone 504 - 783 - 0421 You May Also Contact Dr. Cross Through Doņa Silvia Palencia y Hijos, Hotel La Esperanza, La Esperanza, Intibuca, Honduras Telephone 504 - 783-0068 Through Dr. Ramon Dario Argueta, CODET, Farmacia Galenica, Barrio El Morera, Frente Bazar Reyna, La Esperanza, Intibuca, Honduras, Telephone 504-783-0054 Email exportfacs@aol.com The International Institute of Soccer Tourism Is Opening in La Esperanza, Honduras in September 2005. IIST Understands The Problems of Soccer Tourism in Developing Countries. IIST Supports Soccer Tourism Professionals in Central America, South America, the Caribbean Islands, Africa and Asia |
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