Marketing through a Marketing Partnership can lead to Word of Mouth Ambassadors for your product or services. It's just like the experiments made by Pavlov when conditioning a dog. The scientist, Ivan Pavlov, rang a bell every time he fed the dog. At first the dog would salivate when the food appeared. Stage one - food plus bell = salivate. But after many times when the two items were presented together, he was able to make the dog salivate without the food, with only the bell. Bell alone = salivate. He had created an associated memory chip in the dog's brain that told him if he heard the bell it was positively associated with getting food. This is what you want your Marketing Partnership to do. Here's a time table for you to take a look at to see how a Marketing Partnership should work:
Time Number |
Company Action |
Customer Action |
Customer Mind |
| 1. | Begins Marketing Partnership By Associating with AfroCarib Cup Through Marketing Partnership | Enjoys the soccer experience & casually notes your association with the game and the products you offer | First Contact - Very Short Term memory of your product - forgets its immediately something else comes up |
| 2. | Continues Marketing Partnership With More Actions And More Components | Begins to note that your firm's products and services are associated with soccer | Short term memory becomes set down and he/she remembers your products for a day or two |
| 3. | Continues Marketing Partnerships, Adds more actions and components | When thinking of soccer, your firm firm's products and services come to mind | Long term memory of your product is beginning to be associated with positive feelings. |
| 4. | Marketing Partnership Continues | When the customer desires the product or service you offer, they think of your firm automatically | Your product has been embedded into the long term memory and connected to soccer. Since the love for soccer is foremost in heir mind, they think of your product often and consume it because of this association. |
| 5. | Marketing Partnership Continues | Customer becomes your Word of Mouth Ambassador, telling his or her friends about your product and services without any action on your part. This is also called multiplier effect. | Your product is now the key product of its kind in the customers long term memory. They customer will go out of his way to buy your product, even travel long distance. They do not feel they can have the soccer experience they want to have without your product or service. it is now an integral part of the soccer experience that defines their lifestyle. |
| 6 | Your Marketing Partnership Become Integrated Into Your Marketing Mix With Cross Promotions and Joint Marketing Activities | Customer becomes your Word of Mouth Ambassador, telling his or her friends about your product and services without any action on your part. This is also called multiplier effect | Customer now believe in your product so much he wants to share it with others. The people he cares about should have the same pleasurable experience he enjoys. He wants to enjoy soccer and your products and wants it to be a companionable experience with his or her friends. He is not comfortable until those he loves are having the same pleasurable experience with your product or service. |
Thank you for
taking the time to review and explore this unique and exciting
marketing opportunity. Soccer is the most popular sport in
the world. A soccer event in Latin 
America is a high energy,
festive, celebration of life. Your association with soccer
through a Marketing Partnership with the AfroCarib Cup can add
excitement to your marketing, build your company's market share,
and gain you a share of mind of the soccer mad world community.
If being an active part of the thrill and excitement of
soccer is within your reach, please don't hesitate to contact us
at your earliest possible convenience. Soccer marketing can add
excitement to your company's marketing strategy. Find out you can
turn soccer players and fans into unpaid Word of Mouth Viral marketing partners for your firm. The
AfroCarib Cup has the perfect plan custom-made for you!
Please call Dr. Carol Cross at 0115047830421 TODAY for more
information on this exciting marketing opportunity. Or email to
the AfroCarib Marketing Office.
The AfroCarib Cup Marketing Office
Want to see this forward looking team grow? We are seeking to build our own stadium where Member/Sponsors can enjoy themselves when they come to Honduras. Become a friend and get special treatment. Email Dr. Cross at exportfacs@aol.com for more information.
Want to know more? You can get all the fun of ownership and the benefits of belonging to this world Class team by becoming a sponsor. Want to be on the field with this team? Email us at exportfacs@aol.com or honducopa@yahoo.com
Dr. Carol Cross or Dr. Ramon Dario Argueta
Barrio El Morera, Frente Bazar Reyna
La Esperanza, Intibuca, Honduras
Dr. Argueta: Telephone 504-783-0054 or 504-398-9554
Dr. Cross: 504-783-0421
 2005-2006 Honduras Soccer Team Membership & Sponsorship Available For Enrollment June 1,
2005. Make Sure You Don't Lose Your Chance. Send In
Your Deposit Now!
Belong To The Team As A Member Or Sponsor The Team As A Marketing Partner. We Promise
To Show You A Good Time! |
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Dr. Cross Can Be Reached In Honduras after July 1, 2005 Mailing Addresses after July 1, 2005 - Dr. Carol Cross, C/O Doña Aleja de Valdivieso, Barrio El Centro, La Esperanza, Intibuca, Honduras exportfacs@aol.com or honducopa@yahoo.com Telephone 504 - 783 - 0421 You May Also Contact Dr. Cross Through Doña Silvia Palencia y Hijos, Hotel La Esperanza, La Esperanza, Intibuca, Honduras Telephone 504 - 783-0068 Through Dr. Ramon Dario Argueta, CODET, Barrio El Morera, Frente Bazar Reyna, La Esperanza, Intibuca, Honduras, Telephone 504-783-0054 Email honducopa@yahoo.com The International Institute of Soccer Tourism Is Opening in La Esperanza, Honduras in September 2005. IIST Understands The Problems of Soccer Tourism in Developing Countries. IIST Supports Soccer Tourism Professionals in Central America, South America, the Caribbean Islands, Africa and Asia |
ISAI Contact Information
Dr. Carol Cross, Director , The International Sports Adventure Institute, Inc.
Supporting Soccer Based Development Through Soccer Tourism, Honduras Soccer Camps, Intibuca International Youth Tournament, AfroCarib International Youth Tournament, the Copa Weshemisphere Friendlies and the LigaAmericás Soccer Mastery Academy. AfroHeritage Soccer Players - Join the RED de AfroHeritage Footballers. AfroHeritage Soccer Players - Play in the African/Caribbean Youth Soccer Tournament in November 2005. Learn to Play World Class soccer in the La Ceiba Football Academy for Elite Players Opening in June 2005 in Honduras. Email to exportfacs@aol.com
Soccer is our Passion, Our Love, and Our Focus at ISAI. We work with Youth At Risk in Arizona and Honduras through our support for Soccer For Life, Inc, a a public charity and 501 (C) 3, tax exempt, non profit organization. Subscribe to free Soccer Mastery newsletter based on the LigaAmericás Soccer Mastery Academy opening in 2005 in La Esperanza Honduras in La Esperanza, Honduras. Send email to exportfacs@aol.com. Play in the 2nd Torneo Internacional Intibucana "Soccer Against Global Warming" in July 2005.
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Phone : Before July 15, 2005 - 602-564-9241
After July 15, 2005 - 011-504-783-0421
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