18 Marketing Ways Of Healing Through Tourism

disrespect. Many of our people have been the object of prejudice, discrimination and even cruelty. You know what it feels like to be discriminated against, to be be treated as though you have no value. And that's why you are a Spirit Conduit Artist will make sure they treat customers with respect. Customer s a vital part of the spirit Conduit Triad. Because they are the source of your income and your relationships with them makes the difference between starving and being able to serve your world, it is vital to treat them with respect.

There is a saying, "Most men live lives of quiet desperation". 1 out of three girls and one out of of 5 boys were sexually abused as a child. One out of every two marriages ends in divorce. Traffic is increasing in he valley. As jobs go offshore, many people are concerned about economic security. After September 11, American are fearful and uncertain. The wars in Iraq, Afghanistan have terrified many people. Add that to problems of home invasions, creasing fear of global warming, and other fears. And in addition, most of us hear self esteem destructive words every day. . Put that together with the transit nature of our society thus leading to the lack of community, and you have a people who can be transferred across the country at many time, moving from job to job, school to school, c=church to church. Where do we belong? where are the people who we know for years and have formed ties with?

We live in a fast moving, short term state, transition society. And in Arizona, people move more often than most. We have little stability, little sense of belonging and no source of continuity. They are not safe, they do not feel connected, and they have a deep need for someone to tell them they are okay, they have something to offer, they belong, they are worthwhile.

Your customers come from a competitive rat race, a world in which they never feel safe, they In recent year, economic problems have eroded what security they once had. Even though they may live well, they are living with the knowledge that they are fighting for their economic survival.

These are your customers, If you give them the respect, the community they seek, they will not only be your customers, they will become your Word of Mouth Ambassadors.

4.Marketing Way Seven

Learning The Story Of My Customers Helps Me Serve Their Needs

If you want to market to people you are a going to have to be willing to learn a little bit about them as a people. Learn about their life history and then you will learn to respect them. Marketing Through listening is this part of your marketing approach.

Listen to their story. Ask them about their childhood, their dreams, their desires, their feelings, their problems. People will talk if you will listen,. Its just a mater of being quiet for a while and letting them speak. And as A Spirit Conduit Artist, you know how to be quiet. Just let the silence be a companionable one. Do not hurry them way. Have a desire to learn what their story is and you can weave that into the marketing plan.

5. Marketing Way Eight

My Customers Need More Than Just My Art

I was talking to a colleague about getting people to come to a Hispanic craft show. They said, I don't feel like the people really want me to come. When we get there they just speak Spanish with their friends, and ignore us. Sometimes they point at us and I know they are talking about us. They say things like, they don't understand our culture. They don't like our colors.

I tried to explain to my Hispanic clients that the people who had come to the show were their customers. Their purpose at the show was not to meet their old friends and speak in Spanish so the customers felt left out. They were there to host the customers.

I explained to them to no avail. They kept talking in Spanish to the friends instead of reaching out to customers. I tried to explain to them, that if customers don't really feel that they will be welcomed by you, they will not come again. You are not creating Word of Mouth Ambassadors.

Understand that these customers were sent to you by Spirit through the marketing mediums you have used. When you send out marketing materials, work within a marketing community, utilize your Word of Mouth Ambassadors, only certain contacts are attracted to you no matter what you have done. Not everyone will come no matter what you do. So the people who have come, have come to you to be healed.

Your customers need more than just a painting, a sculpture, a piece of jewelry, a wall hanging or someone of the pieces of art. They need to be validated, to be given of your heart and spirit. You see as Spirit Conduit artists, we daily receive energy from Spirit. We are full inside with that Spirit. We feel the flow of ideas, of designs. As Spirit Conduit artists, we know who we are. We draw upon those

6. Marketing Way Nine

The Self Esteem Building Model Is A Key Part Of My Marketing Ways

How many of you remember positive words someone spoke to you? How many of you remember negative words you heard as a child?

You still remember. That's because memory is the laying down of real molecules in your brain. Its' a physical thing, you Remember those words. But they didn't just hear the words you heard.

7. Marketing Way Ten

Courtesy Towards My Customers Is A Key Marketing Way

What is the purpose of courtesy? Isn't it a form of communication. This courtesy is not given to everyone. Only the people you value, who you think count, are entitled to courtesy. Servants, lower class people, homeless people and people who you feel are beneath you don't receive courtesy. Most people of origin have never been given the smile of courtesy most of us take for granted.

Courtesy relates to self esteem. People who you think have value are given self esteem points in your interactions. People who you do not feel have value and worth will be treated in such as way that you extract self esteem units from them.

So if you want to bring these buying customer into your place of business, you must use the power of courtesy to build their self esteem.

8. Marketing Way Eleven

Bonding & Linking With My Customers Is A Key Marketing Way

You are going to have to delete some memory chips from the minds of customers. Remember that people who look like you hurt them before. They thus expect that you are probably going to hurt them. You are going to have to modify the chips that say they can't trust you. And you are going to have to add some chips that tell them you will always be happy to see them, will treat them right and want them in your business. We call the utilization of the enabling factors bonding and linking.

Bonding and Linking is the creation of long term relationships through utilization of communication, community building, self esteem building and leadership skills. Bonding and linking involves the focuses on two aspects of how you interact with anything or anyone in your life.

a. Bonding - this is how you set up a relationship or how you get the customer to come into your business and how you make it initially

b. Linking - this is how you maintain the relationship or how you remain successful in keeping the customer coming in over time and cause the relationships to deepen and become more or resilient to all kinds of environmental and internal insults.

c. Community Marketing - This is where you bring people together and form a group that has an interest in your work and are dedicated to your success. They become a part of your community and the feel they belong because you create an ambiance in which they can gain the needed sense of recognition and belonging they crave.

9. Marketing Way Twelve

Creating Pleasurable Events For My Customers Is A Key Marketing Way

Because of the plethora of negative input people experience daily, they seek pleasurable events that will make them feel positive and better about themselves,, you have the ability to provide the environment in which people can come together and have positive experience.s There are many opportunities for creating pleasurable events. Things like

are festivals, showings, art fairs, even banquets, dances, honor breakfasts for childrens events, sponsoring youth artists and other activities. Host these events at your place of business and bring these people in. And be prepared to greet them, to make them welcome and make their stay a pleasant one.

10. Marketing Way Thirteen

Creating A Customer Club Enables Me To Give More To My Customers

We all want to belong. We long to pull out that ID card that says we are special. We would all like to go into the special lounges in the airport reserved for more affluent flyers. What if you decided to create a customer club for your customers? What if just belonging to that club gave them something special? Would they respond like Janet, traveling miles just to come to your place of business.

What could your customers club do to help you market your artworks

1 A customer club gets you the name and addresses and email of your customers

2 A customer club enables you to send out new product releases, newsletters, invitation and special greetings to your members

3 Members can be given special privileges and thus feel important

4 With your customer club you can give special recognition to different groups as elite members, and other kinds of members

5 Your customer club enables you to make your customers feel special, wanted, needed and cared for

6 Through your customer club, you are able to provide information on how you make your artwork as well as a share specific things about the production process

LET YOUR CUSTOMER CLUB BECOME THEIR CARING COMMUNITY

Let your customer club make you rich by being able to say about your business:

• Hey! They treat you right there.

• I didn't have to wait; they waited on me right away.

• They greeted me and spoke to me.

• They smiled at my child.

• They really seemed to like me.

• They didn't repeatedly ask for my ID

• They invited me to join their customer club.

• They know how to treat customers.

• Hey! Why don't I take you over after work? I know the artist, he'll serve

us some of his famous herb tea and share some time with us

Let your customers make you rich by giving them a gift to give to their family and friends. This gift is:

• A gift of your place as a caring community

• A gift of your place as a place they'll be treated with respect

• A gift of a new place where they are important enough for your to share yourself with them

Your customers will refer their friends to you. They will bring them to your place. No other person will stop them from coming to see your work

11. Marketing Way Fourteen

My Customers Feel Good When They Share My Art With Their Friends

There are some premises we must accept in order to market through these Marketing Ways:

People want to be good

People want to do the right thing

People want caring leadership

People will care about you in you care about them

Most of all, we all want to be special. We want to be in the know. We want to be the one to make a discovery. We want to be the first to know so we can share it with our friends.

TO make this marketing way work, you will lend to provide your customers with a way to share your work that builds their self esteem. Remember, people need to have their self esteem built up. Most of us have suffered from put downs, sarcastic remarks, uncaring coworkers, disinterested spouses, neighbor who encroach on our properly. We have been put in our place so many time, we feel like we are nothing and nobody. If you can use your power as a Spirit Conduit Artist to make your customers feel better about themselves . Let your customers make you rich by giving them a gift to give to their family and friends

a gift of your place as a safe place

a gift of your place as a place they'll be treated right

a gift of a new place where they're good folks

Your customers will refer their friends to you Your customers will bring your friends to your place no sales, no bargains will stop them from coming to you

Remember, your self esteem is your permitteds to act - your perceived value in your world. Having high self esteem is important. Self esteem is the result of:

• things said to you;

• the way people treated your desires, needs and goals;

• how rapidly your pains, fears, angers and concerns were met by the people around you;

• how people's eyes, body language and words welcomed you when you came into their presence;

• things you read about people of your Mind Clone;

• what Mind Clone you decide is most important;

• what the culture you live in says about people in that Mind Clone;

• things you overheard people saying about you or your Mind Clone;

• how they are treated or things you saw being done to people in your primary Mind Clone;

• things you actually experienced;

• the things you have said to yourself-over and over;

• supportive past experiences in your Mind Plains;

• the kind of signs, pictures and images found in your home;

• remembrances such as calendar images found in your home;

• the nature of the religious words and your belief system;

• your family type and how it relates to your childhood experiences.

Your customers need high self-esteem in order to do many of the things that

a creative and alive person does. And until they have that critical number of SEU's in your life, they simply will not be able to do those things. Some of the things that require some level of High Self-Esteem include:

• being creative

• feeling inner happiness

• getting out of bed

• risking being rejected

• standing up for your rights

• responding objectively

• making a speech

• taking a chance

• asking a girl for a date

• keep fighting against the odds

• taking a stand on an issue

• seeking a new job

• forming a new work group

• making a mid-life career change

• having power of will

• resisting being controlled

• not hurting others

• facing up to problems you have

• not committing suicide

• falling in love

• getting married

• talking to your children

To succeed as a Spirit Conduit artist , you must begin being about the business of building personal self-esteem and building the self-esteem of others.

Now it is the life and death of our self esteem that is more in play than physical death., Where can your customer go where they can be treated right. If you decide you want the business of your customers, all you have to do is learn their names so when they come in you greet them by name. How many people will say, I know the artist. So your customer brings in a friend, you walk over, greet him with handshake and say his name. Imagine the pride of the customers and the absolute joy when he say to his friends, I want you to meet Carlos Reneck, He's the artist who created these works, The Word of Mouth telegraph will swing into action. Not only will the customers tell everyone he knows about you and your art.. The new guy will spread the word. And it will spread like wildfire, people come from Tucson to show at stores where they are treated with respect. Sometime they pay more, especially for the gas and time and even higher sticker prices. Why do they come all that way. They want to be treated right.

12. Marketing Way Fifteen

I Heal My Customers By Providing The Things They Need I Give Community, Structure, Meaning & A Superordinate Goal Let them know you will give them

• Community

• Structure

• Meaning

• A superordinate Goal

A. YOUR CUSTOMERS NEED TO BELONG TO YOUR CARING COMMUNITY

Want to become a Spirit Conduit Artist who has a positive influence on the world? Want to gain the resources to expand your work? Want to gain the financial resource to help your family, your community, your tribe? You can do that by creating a True Community with your customers.

What is a True Community?

YOU CAN TELL WHEN YOU ARE IN A TRUE COMMUNITY

You can tell when you are in a true community when other members of the group:-

• Tell you they are proud of you

• Tell others about your good ideas

• Say you are using your talents

• Say you will succeed -

• Say you've got what it takes

• Build your self esteem

• If you have your own business, they are ready to buy from you

because they want you to succeed

• They recommend your business to their friends

• They are happy when you make money

• They come to your rescue

• They think it is fantastic you want to create a successful business

• They help you succeed

• They admire and respect what you are doing

A key part of a true community is that the leaders realize they must carry on an active deliberate program of self esteem building for their members

The community gives your customer the support, the love and the belonging we all need.

Here's some of the things you do to create community

• make them feel welcome

• greet them warmly

• get to know their names

• give them eye contact

• learn their phone numbers and don't ask for it every time

• wait on them first if they come in first

• don't call them names

• use images of people that matter to them

• give them a membership card

• create a members only room and keep coffee, tea and snacks available

there

• take their photo with you and put up a Wall of Fame with each of your

customers photos with you on the wall

YOUR CUSTOMERS NEED TO BE ABLE TO HAVE STRUCTURE OR PREDICTABILITY

Everyone likes to feel safe. To feel safe, we need to know that we will always experience the same thing. People go to McDonnell's because you know what you will get. Every time.The same way. The same taste. People will keep coming to you if you offer them the same predictability. You need

to:

• Make sure they have the same experience every time

• Learn how to build self esteem and practice how to treat them

• They don't like negative surprises

• Always treat them with the same respect

• Make sure you always greet them the same way

• Make sure you always have refreshment ready for them

• Always be ready to share yourself, your knowhow and your persona with

your clients YOUR CUSTOMERS ARE HUNGRY FOR MEANING

Past experiences of their lives have given them low self esteem. Many buy to feel good about themselves. That's why they are such good consumers. They want to feel good about making a purchase. You can feed their self esteem needs Make them feel good about their purchase.

Some things you might say

• That will really ADD SPIRITUAL ENERGY TO YOUR HOME

• Your family will feel positive vibrations

• You have an eye for quality

• You made a wise choice

• You know how to drive a bargain

• I like the __ you picked out because it ______

•

SELF ESTEEM BUILDING SKILLS ARE YOUR KEYS TO ATTRACTING THESE CONSUMERS.

• It is vital to learn how to nurture your customers so that these

consumers get the right message every time. 4 If you slip up once, they will never come back. 4 The community building skills you need are simple and easy to do. 4 The things that they need are inexpensive, even free.

• They will be loyal for life if you treat them right.

4 They love to talk and will tell everyone they know.

4 You can harness this power of talk to your advantage.

4 You can get their business if you give them what they are seeking.

4 These customers are worth a lot work.

If you are willing to make a commitment, you can win these customers,

TO BE WHOLE, YOUR CUSTOMERS NEED A SUPERORDINATE GOAL

A superordinate goal - to give of yourself to someone or something outside your family or friends. If we just take from the Universe and never give anything back, we become empty inside. And the more we take and do not give back, the more fearful we become.

Remember your customers come to you for healing. That means that in addition to providing them with community, meaning, and structure, you can got he extra mile by proving your customers with a superordinate goal. Indeed you as a Spirit Conduit Artist need a superordinate goal. That means some project for youth in your community, for th environment, for the agenda, for disabled persons, you see by creating your own superordinate goal, you have a superordinate goal to pull your customers into,. And once you have a project that involves your customers, you can give them a chance to be satisfied. You can give them recognition, build their self esteem and learn what you need to know to maximize your sales to them through that group.

YOU NEED A superordinate GOAL AND YOU NEED TO PULL YOUR CUSTOMERS INTO IT WITH YOU

You will create a loyal buying population.

So, if we do our job right and take the development of CARING CUSTOMER COMMUNITY, you will increase your sales.

I can see the day when you have cultivated your customer community so it is stronger than a rock. Once you have cultivated these loyal customers they will belong to you. They wouldn't think of going anywhere else. Even if your competitor were to offer 20 percent off or even greater discounts, your customer will drive right by their place to get to yours. You see they need

what they get from you. They want to have a positive experience, to get to the business they feel close to, where they feel welcome and at home. You will not only own their market share, you will own their share of Mind,

Action steps

Step 1) develop a Customer Bonding and Linking(CBL) based business

development plan

Step 3)) find out who your CBL Members are and develop a member profile

Gus 3) cc to know your CBL Members by name if possible

Item 4) put your member information on your computer so you can call it up from~'1 the data ease anytime they call in of contact you

Step c>) gives ever# customer\er personal individual service Ann! Treatment

Step 6.) Love your CBL Members and woo them like a perspective. Lover or bride because they make your life good

Step 7) develop a program of self esteem building for employees and staff

Step 8) teach and train your staff to build the self esteem of your CBL Members everyday

Step 9) learn more and more about your business so you can share with your clients

Step 10) let your CBL Members know that you know technical information about your products and services and that your knowledge is for them

Step 11) establish a regular contact program so you.j connect with each member at least 12 times yearly

Step '1) set up a data base and begin tracking your CBL Members

Step 13) publish and distribute a newsletter to all your CBL Members regularly

Step 14) find out what your listeners want and give it to them exactly what the way they want it

Step 15) help your CBL Members have a better life because you are in business

Step 16) regularly have open houses and other events to. Bring your CBL Members in and let them share in the good Peeling of rapport?t and high self esteem you provide

Step 17) work with a consulting firm or other organization

Step 18) set up a member photo id program so that each Member of your staff gets to know at least 50 CBL Members by Face. And speak to them when they see them come into your

Step 19) use the self esteem building customer bonding; and linking marketing calendar every day to make at least one outreach to your member bass

Step 20) use the self esteem building member bonding and linking marketing calendar for brainstorming with your staff

Step 21) enroll in the monthly self esteem building member bonding and linking training program

Step 22. Get started today

Marketing Way Sixteen

I Will Use The Power Of Recognition To Build A Community Of Customer

I don't know how many of you remember the Gold stars you used to get when you succeeded in something at school, maybe that was before your time, but I remember how hard I worked for those hold star, the teacher has list posted on the wall and when you got a gold star, it went up on that board, some of us had long lines of stars, others had no stars at all. How

hard we worked for those gold stars.

Now I went to school when they were segregated, so the black and Indian people of our community were deeply involve in the school, every year we held a track meet, there are all kinds of events from foot races to potato races to sack races. This event brought together schools from all over the state, but in addition tot he outdoor activities, there were the indoor events, spelling contest, reading contests, math contest, and other academic events. I remember how hard we worked to be ready for these events. I always won the blue ribbon for reading. No one could touch me.

Because the school was controlled by the community, when the awards were given out, all sort of family and friend were there. It was one of the big events in the community. So getting that award was fantastic. We only got a a ribbon. But you would wore winning ribbon all year long. Everyone knew who you were. All of the adults in the community knew you then. When you went to town, they would stop and tell you how proud of you they were. You could wear the ribbon to school, and people would be reminded of your success. This was an exciting event, and I can remember getting those rewards even today. Each year I started out after the wards preparing myself to win the next year. And I always did.

That reward system had all the things needed for an effective recognition system

1. You had to make an effort to win . To enter the event required that you had already won in your school. So if you won, you knew you deserved to win

2. Your recognition was given the presence of your peers

3. People in authority acknowledged your succeed

4. You were allowed to continue to wear you recognition badge all year

5. you understood that if you kept working, you could win again

6. You had gained status, The people in your world now know who you were because they acknowledged you in the street.

7. Your self esteem was raised because you had succeeded in what you attempted to do.

8. The people who you valued thought what you had accomplished was important.

9. You felt the warmth of being surrounded by the approval of those who mattered in your life.

Marketing Way Seventeen

I Share My Presence With My Customers So They Can Touch Me and Feel They Are A Part of The Creative Triad

How do you let your customer know you are willing to share yourself with them.

Many times the people have an inner wish for healing. Many of them have been seekers who have read spiritual development materials alone for years. They may have been in New Age Groups or attended New Thought churches. But they still do not have what they needed.

No matter how many meetings they have gone to or meditations they have done, they still are not full inside. That is because the leaders of these groups are not true Spirit Conduit Artists. They do not understand people;s need for high self esteem. And they do not have permission to be happy. All their lives they have been disciplined, taught through fear, controlled by withholding love and self regard. Our permitteds are the things we can do and feel we are okay. Our parents, our schools and our communities have taught us what we are permitted to do. They control us with these permitteds.

Because most people have been controlled by withheld love, self esteem, regards and approval, people are in dire need or permission to feel good about themselves. Alone, they cannot give themselves permission. As a result, they never feel okay. They need someone to give them permission to be happy. They need an "Expanding Permitted Leader"> An expanding permitted leader is the only person who understands their needs enough to help them.

The only way you can heal these people is by giving them of yourself, you

must make it possible for them to come near you, to hear your words, to share their needs with you.

This is one of your more powerful tools in building your art business.,

Marketing Way Eighteen

I Embrace Spirit's Goal Of Healing The World Through My Art

You have received some marketing ways to use in building your art business. IF you choose to use these ways, some of your people will say you are betraying your history. People will say you are pandering to customers. Others will say you should not build the self esteem of customers because of historical activities. There may be those who will not understand your willingness to be open with your customers. Others will say you spend too much time with them. And then there are those who do not believe that you should create a community of your customers and give them recognition.

It is your choice if you are willing to follow these ways. They will help you heal the customers who come to you. They will help you build your personal self esteem, you will develop amore friendly and loving personality within you family and community. You will learn the skills needed to develop projects, you see these marketing ways not only will help you develop and build Word of Mouth Ambassadors form your customers. With these same skills, you can build consensus within your community. You can help people in your community build better lives. These Marketing ways are designed for you as an spirit Conduit Artist. But remember the first Marketing Way - You are already a leader. Using these skills will serve as a behavior model for your youth.

When I started to share this vision, I told you these words came from Spirit for me to share with you. When Spirit shares with one such as myself, it is reaching for those who are receptive. Spirit never forces, only releases and allows. It is up to you to decide if these ways will work for you. Will you see yourself as part of the Creative Triad made up of Spirit, You and your customers. Will you open yourself to sharing Spirit's gifts through the marketing ways?. You will find that the more your give the more you will receive. The more words will come into your head. The more pictures and designs will come to you in the night. The more music will play and sing in

your mind.

It is my hope that you will take these marketing ways and use them to share the gifts Spirit has given to you - for the healing of the world.

Share the Light.

customers purchased your works because Spirit saw the need in them and led them to you. That gives you a responsibility to care for them,, to never treat their lack of spiritual depth with contempt. They have been led to you by Spirit because they need what Spirit has sent through you. They have come to be healed, to be made whole by your works. They may seem petty, selfish and totally untouched by Spirits. They have come to you to be made whole by the designs Spirit has sent through you. They are your students, whether you know it or not. It is up to you to use the designs Spirit has sent through you to teach, to share, to enlighten to build self esteem. Your art is your tool you have to bring them to a higher level of awareness.

In a sense marketing your artwork through Customer Bonding and Linking is a kind of dance. It is a three way dance between Spirit which sent you the designs that only you can see, you as an artist/marketer who translated Spirits ideas and expressed them so all could see, and your customers who has been led to you for healing and growth.

In the middle of the night the music, the designs, the words come to those of us chosen by Spirit to share its message to heal the world, receive its gift. We cannot sleep until we translate Spirits message to our medium. The writer must write the words that flow into its mind. The sculpture is forced to mold the clay or other medium. The jewelry artists find themselves on fire until they create a model of the design Spirit has sent. And the painter paints the artists draws the design. We cannot sleep because Spirit is speaking through us.

Those who cannot see, cannot hear, cannot experience this flow need us. We are vital to them and their healing. You see it is not us who see and hear and experience who need healing. It is those who cannot hear, cannot see and cannot experience directly from Spirit. We are here to heal our world through the gifts of spirit. And it can only happen when we share that with our world.

D. How will you market to your customers to share Spirits Gift with them?

First of all we will develop our marketing philosophy. This marketing philosophy must flow from who you are and what you are actually doing when you market. You are seeking to find those who need the gifts of