Internet
Strategy For Horse BusinessesA Successful Business Requires An
Internet Strategy
Developing An Internet Strategy
A part of the International Sports Adventure Institute's mission is the facilitation of sustainable development through
Horse Business (Horse ). Horse businesses are a key Sports Adventure
Activity. A key component is the development and support of Internet strategies.
An Internet strategy is vital to success as an Horse Entrepreneur. Here
are suggestions on how you can maximize your profits through an Horse Internet Strategy.
Are you planning to develop or expand your Horse business?
Horse business will be the growth area of the 21st
century. The world will become one large scale marketplace. However, the premier
markets for most horse products and services will continue to be the USA,
the European Union and Developed Asia.
These are sophisticated markets which are rapidly
moving into the telecommunication frontiers. Marketing through the Internet is
just beginning. Within ten years, Horse Business firms will all have
web pages on the world wide web or they will be out of business. No firm
in the three markets above will take a Horse destination seriously who does not
have email or his own webpage offering his produce and services.
The US marketplace will continue to grow but
products will have to be increasingly made more attractive and quality will have
to be consistent. The life of affluent Americans has moved toward information
handling and production of most products will take in countries outside the USA.
This is the basic reason for NAFTA, so that products can be produced in a lower
cost country.
Horse Business markets
will continue to open up for more interesting, multi-activity projects, but
marketing and presentation will be the vital difference between those exporters
that prosper and those who go out of business.
THE INTERNET MUST BE A KEY COMPONENT OF YOUR Horse Business
MARKETING STRATEGY.
How do you develop the needed Internet based
marketing programs and skills you need? Here at ISAI we are working to
create the support and service you need to Internetize your Horse business.
The fact is, Horse Business in the 21st
century will require you to have Internet capabilities. The Internet users will
see many marketing opportunity while those who are not using this resource will
fall farther and farther behind.
Our support systems and solutions for you as an
exporter are state of the art. We’re here to help you market you project to
more and more people, establish long term customer bases and attain good profits
into world markets.
We’ve set up a complete support system just for
you. You get what you need to create and expand your Horse Business
sales.
This website gives you information at an in
depth level on many faces of Horse business.
In addition, we offer you an interactive option
to met on-line Horse businesses, participants joint venture partners and other
entrepreneurs like yourself on our free email mailing list, Horse
In order to support you more fully we would like
ask you to become a member of our community by subscribing to our free email
newsletter. Just email to honducopa@yahoo.com
for free membership information.
Here's the steps we take for you in developing your Internet presence for your Horse
business
Activity One - Learn the
language of the Internet. Use the glossary below to gain the
knowhow you need to begin your Internet-based Horse business.
Activity Two - Get access to the Internet. That means using a local Internet Service
Provider (ISP) such as EarthLink or AOL. Another option is to buy a computer system for
the Internet which includes software for Internet access. COMPAQ offers low cost
computers "net ready" with inexpensive Internet access.
Activity Three - Begin your outreach through email. Learn how to send and receive email.
Activity Four - Create an email signature
Activity Five - Subscribe to Newsgroups
Activity Six - Join email lists
Activity Seven - Set up your own email newsletter
Activity Eight - Hold an Internet forum
Activity Nine - Make the Decision to put up a Web Page. This decision includes making a
commitment to invest the needed resources to prepare, put up, maintain and keep upgrading the page.
Please contact us if you would like to place your page in our website as a
linked site to ISAI.
Activity Ten - Set up a plan to handle all the new responses you will be receiving. How many
responses will you make? What kind of phone script will you use to communicate with your
respondents? What time of day will you return emails? When will you create these
response items? What about mailed out communications. Who will develop the letters and
other brochures you will need?
Activity Eleven - Set up a database for your respondents.
Activity Twelve - Decide what you want your web page to communicate. Select the purpose.
Then prepare a text, RTF, Microsoft Word, Microsoft Works, or other similar document
with information about your firm and product lines.
Activity Thirteen - Edit the document and have a friend or associate review it. Then discuss
whether the document you have created gives the information you want to communicate
about your firm.
Activity Fourteen - Once completed, read your document again. Take a look at it and correct
any grammatical errors.
Activity Fifteen - Check for the semantic correctness of the website. If the target language is
different perform a semantic translation and create copy based on the terminology being
used in your industry.
Activity Sixteen - Then translate your copy to the Hyper Text Markup Language (HTML).
Activity Seventeen - Now design your page with the photos or illustrations you want placed.
Activity Eighteen - Scan in any photographs you want to include.
Activity Nineteen - Go through your document and reduce pixels of all illustration for fast
download test.
Activity Twenty - Add an 800 number to your text if you choose that option.
Activity Twenty-One - Find a web hosting firm and put up your page on the web and then view
your page.
Activity Twenty-Two - If there are any changes you want made, make them now. Pull down
the document, correct it and put it back up.
Activity Twenty-Three - Once you are Horse isfied with your changes then create a META
(keyword) document header if you choose this option. This will allow you to have your
document found under many headings by potential buyers.
Activity Twenty-Four - Post your page with USENET groups.
Activity Twenty-Five - Post your page to as many search engines as possible.
Activity Twenty-Six - Prepare an electronic press release and post it to on-line publications.
Activity Twenty-Seven - Create a print press release and post it to publications in your
industry.
Activity Twenty-Eight - Search the Internet for complimentary pages to your page. Then
email and phone to link your page to these complimentary industry and Horse Business
pages. Activity Twenty-Nine - Find selected pages in your industry and communicate with them and
link your page to them.
Activity Thirty - Create a banner ad and place it on other associated pages
Activity Thirty-One - Communicate with other non-competitive but similar firms and
exchange banners
Activity Thirty-Two - You can link your page to the International Sports Adventure Institute's
Arboleña novellas or soap opera.
Activity Thirty-Three - You can have your company name written into an episode of the
Arboleña soap opera.
Activity Thirty-Four - Have your own 800 number in the United States with a support firm or
joint venture partner.
Activity Thirty-Five - If you want your URL (Unique Resource Location) address on your web
page to have your name or a special name, obtain a domain name.
Activity Thirty-Six - If you would like, you can count the number of people who parse your
page as well as by installing an on-line form where your customers can contact you while
reading your page.
Activity Thirty-Seven - Your web site is now up. It is time for you to start answering
inquiries and turning those inquiries into sales. You need to begin by writing letters,
designing print brochures, newsletters, all to support your ability to increase your
Horse sales.
Activity Thirty-Eight - Make extra revenue from your web page
Activity Thirty-Nine - Add animated gifs to your page
Activity Forty - Add real audio to your page
Activity Forty-One - Add Interactive forms to your page
Activity Forty-Two - Add frames to your page
Activity Forty-Three - Set up a daily changing script to your page
Activity Forty-Four - Add real video clips to your page
Activity Forty-Five - Set up a web board on your page
