Asociación Intibucana de Comunicación (AIC)

The BizMarketing Wordsmith

Internet Marketing For Your Horse Business

A Successful Horse Business Requires An Internet Strategy

Developing An Internet Strategy

A part of the AIC's mission is the facilitation of sustainable development through your Horse Business   Horse businesses are a key Sports Adventure Activity. A key component is the development and support of Internet strategies. An Internet strategy is vital to success as an Horse  Entrepreneur. Here are suggestions on how you can maximize your profits through an Horse  Internet Strategy.

These are sophisticated markets which are rapidly moving into the telecommunication frontiers. Marketing through the Internet is just beginning. Within ten years, Horse Business firms will all have web pages on the world wide web or they will be out of business.  No firm in the three markets above will take a Horse  destination seriously who does not have email or his own webpage offering his produce and services.

The US marketplace will continue to grow but products will have to be increasingly made more attractive and quality will have to be consistent. The life of affluent Americans has moved toward information handling and production of most products will take in countries outside the USA. This is the basic reason for NAFTA, so that products can be produced in a lower cost country.

Horse Business markets will continue to open up for more interesting, multi-activity projects, but marketing and presentation will be the vital difference between those exporters that prosper and those who go out of business. 

THE INTERNET MUST BE A KEY COMPONENT OF YOUR Horse Business MARKETING STRATEGY.

How do you develop the needed Internet based marketing programs and skills you need?  Here at MOTILES, S.A. we are working to create the support and service you need to Internetize your Horse business.

The fact is, Horse Business in the 21st century will require you to have Internet capabilities. The Internet users will see many marketing opportunity while those who are not using this resource will fall farther and farther behind.

Our support systems and solutions for you as an exporter are state of the art. We’re here to help you market you project to more and more people, establish long term customer bases and attain good profits into world markets.

We’ve set up a complete support system just for you. You get what you need to create and expand your Horse Business sales.

This website gives you information at an in depth level on many faces of Horse business.

In addition, we offer you an interactive option to met on-line Horse  businesses, participants joint venture partners and other entrepreneurs like yourself on our free email mailing list, Horse 

In order to support you more fully we would like ask you to become a member of our community by subscribing to our free email newsletter.  Just email to honducopa@yahoo.com for free membership information.

Here's the steps we take for you in developing your Internet presence for your Horse  business

Activity One - Learn the language of the Internet. Use the glossary below to gain the knowhow you need to begin your Internet-based Horse  business.

Activity Two - Get access to the Internet. That means using a local Internet Service Provider (ISP) such as EarthLink or AOL. Another option is to buy a computer system for the Internet which includes software for Internet access. COMPAQ offers low cost computers "net ready" with inexpensive Internet access.

Activity Three - Begin your outreach through email. Learn how to send and receive email. 

Activity Four - Create an email signature

Activity Five - Subscribe to Newsgroups

Activity Six - Join email lists

Activity Seven - Set up your own email newsletter

Activity Eight - Hold an Internet forum

Activity Nine - Make the Decision to put up a Web Page. This decision includes making a commitment to invest the needed resources to prepare, put up, maintain and keep upgrading the page.  Please contact us if you would like to place your page in our website as a linked site to MOTILES.

Activity Ten - Set up a plan to handle all the new responses you will be receiving. How many responses will you make? What kind of phone script will you use to communicate with your respondents? What time of day will you return emails? When will you create these response items? What about mailed out communications. Who will develop the letters and other brochures you will need?

Activity Eleven - Set up a database for your respondents.

Activity Twelve - Decide what you want your web page to communicate. Select the purpose. Then prepare a text, RTF, Microsoft Word, Microsoft Works, or other similar document with information about your firm and product lines.

Activity Thirteen - Edit the document and have a friend or associate review it. Then discuss whether the document you have created gives the information you want to communicate about your firm.

Activity Fourteen - Once completed, read your document again. Take a look at it and correct any grammatical errors.

Activity Fifteen - Check for the semantic correctness of the website. If the target language is different perform a semantic translation and create copy based on the terminology being used in your industry. 

Activity Sixteen - Then translate your copy to the Hyper Text Markup Language (HTML).

Activity Seventeen - Now design your page with the photos or illustrations you want placed.

Activity Eighteen - Scan in any photographs you want to include.

Activity Nineteen - Go through your document and reduce pixels of all illustration for fast download test

Activity Twenty - Add an 800 number to your text if you choose that option.

Activity Twenty-One - Find a web hosting firm and put up your page on the web and then view your page.

Activity Twenty-Two - If there are any changes you want made, make them now. Pull down the document, correct it and put it back up.

Activity Twenty-Three - Once you are satisfied with your changes then create a META (keyword) document header if you choose this option. This will allow you to have your document found under many headings by potential buyers.

Activity Twenty-Four - Post your page with USENET groups.

Activity Twenty-Five - Post your page to as many search engines as possible.

Activity Twenty-Six - Prepare an electronic press release and post it to on-line publications.

Activity Twenty-Seven - Create a print press release and post it to publications in your industry.

Activity Twenty-Eight - Search the Internet for complimentary pages to your page. Then email and phone to link your page to these complimentary industry and Horse Business pages. Activity Twenty-Nine - Find selected pages in your industry and communicate with them and link your page to them.

Activity Thirty - Create a banner ad and place it on other associated pages

Activity Thirty-One - Communicate with other non-competitive but similar firms and exchange banners 

Activity Thirty-Two - You can link your page to the MOTILES Arboleña novellas or soap opera. 

Activity Thirty-Three - You can have your company name written into an episode of the Arboleña soap opera.

Activity Thirty-Four - Have your own 800 number in the United States with a support firm or  joint venture partner. 

Activity Thirty-Five - If you want your URL (Unique Resource Location) address on your web page to have your name or a special name, obtain a domain name.

Activity Thirty-Six - If you would like, you can count the number of people who parse your page as well as by installing an on-line form where your customers can contact you while reading your page.

Activity Thirty-Seven - Your web site is now up. It is time for you to start answering inquiries and turning those inquiries into sales. You need to begin by writing letters, designing print brochures, newsletters, all to support your ability to increase your Horse  sales.

Activity Thirty-Eight - Make extra revenue from your web page

Activity Thirty-Nine - Add animated gifs to your page

Activity Forty - Add real audio to your page

Activity Forty-One - Add Interactive forms to your page

Activity Forty-Two - Add frames to your page

Activity Forty-Three - Set up a daily changing script to your page 

Activity Forty-Four - Add real video clips to your page 

Activity Forty-Five - Set up a web board on your page.

Activity Forty-Six - Set Up A Flash

Activity Forty-Seven - Set Up an Interstitial Ad

Activity Forty-Eight -  Set Up A Website Advertising Program

Need help in implementing the horse business internet strategies? Contact Dr. Cross at 786-507-1555.

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