AIC -  HOW THE WEB WORKS

You Can Profit From The Sea Changes Ahead

darialightfoot28@yahoo.com

A Guide For Internet Users So They Understand How The World Wide Web Works.  Find Out How To Optimize Your Website For Getting Buyers and Marketing Your Website.  Answers These Questions:

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HOW THE WEB WORKS

Step one 

You Create a web page on your computer or you have a website service create it for you. It is still sitting on the hard drive of your home computer. The webpage actually looks like this

Here's what the actual document looks like - This is called Hypertext Markup Language or HTML which is what the web browser translates to the document above.

What is a web browser?  It is a computer program that translates the html document written below into the webpage you see above.  Some web browsers are Internet Explorer, Netscape.

Step Two

You Find A Company To Host Your Page And Pay For A Domain

A.  What Is Hosting?

Hosting Is When A Company Has Many Large Computers Called Servers With Many Files Of Many People And Companies Like Yours. Your Files that you have created Will Be Uploaded (Sent by something called File Transfer Protocol(FTP)) to these big computers. Now your file are on both your home computer and these servers.  This company may be called an ISP (Internet Service Provider.

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B.  What Is A Domain?

A Domain Is A Name Or Term You Purchase For Your Exclusive Use on A Particular Server  Domain Names May End In .com,.org, .net and others.

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Among the many services provided by Internet servers are: the Web; the Domain Name System; electronic mail; file transfer; instant messaging; streaming audio and video, online gaming, and countless others. Virtually every action taken by an ordinary Internet user requires one or more interactions with one or more servers.

Step Three

Now your files are sitting on one of these large servers.  But it is not on the web.  It is simply sitting on a larger computer somewhere else.  Each web page has a unique address or Uniform Resource Locator

How Does A Potential Buyer See Your Web Page?

Today there are billions of webpages sitting on servers worldwide. How does a potentail buyer find out about you and your offering

Here is an explanation from WIKIPEDIA

Viewing a Web page on the World Wide Web normally begins either by typing the URL of the page into a Web browser, or by following a hyperlink to that page or resource. The Web browser then initiates a series of communication messages, behind the scenes, in order to fetch and display it.

First, the server-name portion of the URL is resolved into an IP address using the global, distributed Internet database known as the domain name system, or DNS. This IP address is necessary to contact and send data packets to the Web server.

The browser then requests the resource by sending an HTTP request to the Web server at that particular address. In the case of a typical Web page, the HTML text of the page is requested first and parsed immediately by the Web browser, which will then make additional requests for images and any other files that form a part of the page. Statistics measuring a website's popularity are usually based on the number of 'page views' or associated server 'hits', or file requests, which take place.

Having received the required files from the Web server, the browser then renders the page onto the screen as specified by its HTML, CSS, and other Web languages. Any images and other resources are incorporated to produce the on-screen Web page that the user sees.

Most Web pages will themselves contain hyperlinks to other related pages and perhaps to downloads, source documents, definitions and other Web resources. Such a collection of useful, related resources, interconnected via hypertext links, is what was dubbed a "web" of information. Making it available on the Internet created what Tim Berners-Lee first called the WorldWideWeb (a term written in CamelCase, subsequently discarded) in 1990.^[1]

Here's how You Use The Above To Market Your Product, Service or Idea

The buyer Must Know Your Uniform Resource Locator (URL).  An example of a URL is http://www.satglobal.com . This would be the home or index page of a Website. Other webpages in the site would include this name with the addition of the actual name of the file that is uploaded onto the server of your hosting company.  Once this is known the user can then type this into the web address space at the top of the browser and a COPY OF your page will be pulled from the server and displayed on your computer.

But if your buyer does not know your URL you have to help them find out what it is. That is where the search engines come in.

(FROM WIKIPEDIA) A search engine operates, in the following order

1. Web crawling
2. Indexing
3. Searching

Web search engines work by storing information about many web pages, which they retrieve from the WWW itself. These pages are retrieved by a Web crawler (sometimes also known as a spider) — an automated Web browser which follows every link it sees. Exclusions can be made by the use of robots.txt. The contents of each page are then analyzed to determine how it should be indexed (for example, words are extracted from the titles, headings, or special fields called meta tags). Data about web pages are stored in an index database for use in later queries. Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages, whereas others, such as AltaVista, store every word of every page they find. This cached page always holds the actual search text since it is the one that was actually indexed, so it can be very useful when the content of the current page has been updated and the search terms are no longer in it. This problem might be considered to be a mild form of linkrot, and Google's handling of it increases usability by satisfying user expectations that the search terms will be on the returned webpage. This satisfies the principle of least astonishment since the user normally expects the search terms to be on the returned pages. Increased search relevance makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere.

When a user enters a query into a search engine (typically by using key words), the engine examines its index and provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document's title and sometimes parts of the text. Most search engines support the use of the boolean operators AND, OR and NOT to further specify the search query. Some search engines provide an advanced feature called proximity search which allows users to define the distance between keywords.

So in order for a search engine like Google to list your page when you type in a keyword, it must have crawled and indexed it. ANd in order to do this, there must be a good "META DOCUMENT"

[edit] An example of the use of the meta element

In one form, meta elements can specify HTTP headers which should be sent before the actual content when the HTML page is served from web server to client. For example:

This specifies the page should be served with an HTTP header called 'Content-Type' that has a value 'text/html'. This is a typical use of the meta element, which specifies the document type so a client (browser or otherwise) knows what content type to render.

In the general form, a meta element specifies name and associated content attributes describing aspects of the HTML page. For example

In this example, the meta element identifies itself as containing the 'keywords' relevant to the document, Wikipedia and encyclopedia.

[edit] Meta element use in search engine optimization

Meta elements provide information about a given webpage, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site.

They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are explored to provide a user's site with a higher ranking on search engines. In the mid to late 1990s, search engines were reliant on meta data to correctly classify a web page and webmasters quickly learned the commercial significance of having the right meta element, as it frequently led to a high ranking in the search engines — and thus, high traffic to the web site.

As search engine traffic achieved greater significance in online marketing plans, consultants were brought in who were well versed in how search engines perceive a web site. These consultants used a variety of techniques (legitimate and otherwise) to improve ranking for their clients.

Meta elements have significantly less effect on search engine results pages today than they did in the 1990s and their utility has decreased dramatically as search engine robots have become more sophisticated. This is due in part to the nearly infinite re-occurrence (keyword stuffing) of meta elements and/or to attempts by unscrupulous website placement consultants to manipulate (spamdexing) or otherwise circumvent search engine ranking algorithms.

While search engine optimization can improve search engine ranking, consumers of such services should be careful to employ only reputable providers. Given the extraordinary competition and technological craftsmanship required for top search engine placement, the implication of the term "search engine optimization" has deteriorated over the last decade. Where it once implied bringing a website to the top of a search engine's results page, for the average consumer it now implies a relationship with keyword spamming or optimizing a site's internal search engine for improved performance.

SO THIS IS HOW IT WORKS

a.  Create your document on your own computer - make sure you add meta information

b.  Get a hosting company

c.  Buy a domain

d. Upload your files through FTP to your hosting company

e. Make sure the search engines know about your page by "Adding your URL" to as many directories as you can find.

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