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MONEY MAKING MARKETING DOCUMENTS FOR THE KENAF BUSINESS

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MONEY MAKING MARKETING DOCUMENTS FOR THE KENAF BUSINESS

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Your Kenaf Business Requires Marketing Documents

Through the ISAI we are creating a network of providers of products and services of business development professionals.  Through our kenaf Business Support Center we are developing information and resources for kenaf businesses.  

Welcome to the  business development component of kenaf business. As you are hurriedly doing all the things you need to do to make your new kenaf business a success, our company, the International Sports Adventure Institute through the ISAI kenaf Business Support Center is standing by to assist you with those preparations. We provide a referral network for many fo the products you as a kenaf business needs for success.  A key area is marketing communication.  SO that you can concentrate on your kenaf business, you are going to need access to a full line of word processing and writing services including the processing and writing services.  Chances are you are going to need:

Through one of our network members or virtual providers, we offer the convenience of high quality writing of material as well as word processing so you can concentrate on your  kenafs and services that you are in the business to market.

YOUR MARKETING DOCUMENTS ARE IMPORTANT

When operating a kenaf  business or any kind of business, for that matter, your marketing documents are the way you communicate your messages to your customers.

Marketing documents become of even more paramount importance to kenaf  businesses because you cannot stimulate the customer who come into a store with the many merchandising techniques that retailers use. You have no way to use the changing displays, offer new merchandise through window displays nor can you change the position of products or modify your up aisles to direct customers to focus on special items. When you are a Internet based or operate a trading or development project oriented business- you are depending mainly on your marketing documents to tell your story.

So let's take a look at some of the basic marketing documents that can build your sales and why you need them. We will use the some of the actual working documents we use for the editorial services of ISAI.

1. Basic Price list of services

Customers want to know how much something will cost them. We all hate surprises. You will need a price list to give to customers.

Data Bases on computer

To succeed in your kenaf  business, you probably already use your computer every day. You're on the net so it a vital part of your business. But have you thought about how important a tool it could be if you used it to create and handle your data bases of customers, buyers, suppliers, investors, entrepreneurs and landowners? 

It'll make managing these mailing lists, one of the most important tools in your business kitbag much easier to manage. With your mailing list on computer, you'll be able to select out groups of names, simply using key words.

When you first begin, you may not think you need a data base. You keep your contacts on business cards, not on your computer. But if you are seeking to gain a large market share of kenaf  business in your local area or even in your country, you are going to have to set up your data bases now and use them to build your business. But since your data base is probably not all that large yet, your mailing list can be handled by using the computer based mailing list service of a business like the ISAI.

I would suggest you purchase any new computer system with Windows capabilities. The prices have gotten so low just about anyone can afford an IBM compatible.

All documents can be easily updated since all writing is stored in word processor and can be upgraded, changed or modified at a fraction of the cost of the original.

Data Base and Mailing list processing

You need the production of professional quality lists of your data base which may include mailing lists, client names and addresses, residential listings, etc. All data bases should be  electronically stored for future addition, deletion, correction, and revision.

3. Annual Report

An annual report is just as much a part of your corporate image and your marketing as any other document that comes from your firm. You want an Annual Report that gives the reader the feeling that you are a growing successful business. Chances are as a new kenaf  business you just don't need to worry about this.

4. Corporate Brochure

This is one of your major selling tools. A well done corporate brochure sells your products and services. your appropriate brochure creates the kind of image you want and need to make a good impact on prospects and customers alike.

5. Letterheads, envelopes, business cards

These are probably the most important basic documents your firm must have. These represent you when you are not there.

With well done business stationery you can make a good impression over and over again. Good quality stationery gives your customers confidence in you.

6. Product Brochure

Product brochures have only one purpose - to market your products. Your product brochure must be right so that the total impact of your sales package makes the prospect or customer reach for the order form, the telephone, their VISA or Master Card or come into your place of business to buy. Buying the product or that's the bottom line.

7. Service brochure

Service brochures have the purpose of marketing your services. owever, marketing a service is a bit different than marketing a product. When you are marketing a product the quality of the product is paramount. When you marketing a service you must first sell yourself. The fact is, a product can be returned. If you open it and sample it and find it not to your tastes, you just return the unused portion or the product and get your money back. But a service cannot be returned. So a service brochure must not only convince the buyer that he needs the service - it has to convince him that he needs to get that service from YOU. A service brochure is selling two 'products', not just one.

You want the same results - you want the prospect or customer to reach for the order form, the telephone, the fax machine, their VISA or Master Card or come into your place of business to order your services. Contracting for your service - that's the bottom line.

8. Non Comparison Data Sheets

Product data sheets cover the technical specifications of your product. This enables your customers to compare your product with the similar products of your competitors. It also enables them to know whether your product will fit into their presently configured system.

For example, data sheets are extensively used for machinery users in all industries. The computer industry uses data sheets extensively so that potential buyers can see if the product, whether it be peripherals such as printers, or supplies such as printer ribbons, etc., will be compatible with their computer system. As a matter of fact, in most industries, product data sheets are a must.

A well prepared data sheet will quickly let your prospects and customers know whether your product can meet their needs.

9. Comparison Data Sheets

Sometimes your product may have part of what a customer needs and wants and another part may not meet certain specifications. Maybe your price is lower but you have fewer features. Often your price is higher but you offer more value.

With that in hand, you get the comparison data sheets that can sell your products. Comparison data sheets are good selling tools because you are in control of what is presented, you pull out your special benefits and highlight them, and you focus on the area where your product is the strongest.

You can simply downplay or even ignore the areas where you are the weakest and focus on how your strengths make the product work better for the targeted customer. With a comparison data sheet, you are in power - you choose what to emphasize.

Comparison data sheets require extensive research of both your and your competitors technical and sales literature. Because of the need for this extensive research, they are time consuming to produce. But they do the job of convincing prospects and buyers that what you have to offer meets their needs more than your competitors. They see the value of owning your product, even though it may cost more, or may not have some of the features the other products have. A must in the competitive high tech industries such as computers, electronics and biotechnology.

You need a comparison data sheets that shows the extra value in your product versus your competitors. Use them in developing a selling program. You get a comparison sheet showing the features and benefits of your product compared to your 4 most important rivals. So get a comparison data sheet that works for you the way you want it to work, we need not only your sales literature, your technical manuals and brochures, any product specifications, as well as the sales and technical literature of these rivals. Comparison data sheets are well worth the low investment.

10. Case Histories

Case histories are important in business because they provide an event trail or event history that shows the steps and activities that lead to either business success or failure.

Not usually needed by a new home business.

11. Catalogs

Do you have products to sell that can be described in few words? Actually each word is a catalog section must do yeoman's work. Catalog copy must be tight, concise and each word must work with the other words to do just one thing - sell your product - make your prospect feel that he must have that item. Your prospect should be excited ENOUGH TO LEAP INTO ACTION. The next thing the most important thing is to reach for his order form, his telephone, his VISA or MasterCard and get it on it way to him NOW!

And that is the kind of a live, provocative, order pulling copy you need for your kenaf  business.

12. Slim Jim brochure

These panel brochures can have either 6 or 8 panels depending on whether you have it printed on 8 1/2 x 11 paper (6 panels) or 8 1/2 x 14 paper (8 panels). Can be used to sell products and services.

13. Booklets

Often when selling a product and or a service, you just can't tell enough in a short brochure about your product to get your customer to buy. You've got the heavy information your prospect needs to make that buying decision. And that information includes not only what you have to offer, but how he can use it, what it can do for him, how to get the best use out of it, and what a great value it is for him. For this you need booklets.

Booklets are very vital to your business if you want to maximize the sale of your product/services. Well researched and well prepared booklets help you build your business.

14. Invoice stuffers

Often when you send out bills and invoices, you have the prospect's or customer's full attention. That's why so many businesses like Sears and Quill send lots of invoice stuffers with their invoices. They know they have the prospect's or buyer's full attention. You can profit from this concentrated interest in what you have to say by having top quality selling, order pulling invoice stuffers to go out with all your mailings.

15. Bulletin Board signs

Bulletin boards have become one of the most profitable low cost means of marketing products and services. Most areas have many bulletin boards. Trying to put flyers up on each one can be time consuming. Yet it is almost free advertising. And people do read them, take down your message and call the companies or individual listed on the bulletin board. Its a neighborly kind of marketing technique that works incredibly well.

16. Tear off pads plus poster writing only

Tear off pads are even more effective for bulletin boards. It is a matter of simply hanging a poster which has attached a pad of small "take one" forms with your company's name, address, phone number and message. You also have space for a coupon which customers can send in to you or redeem at your store. It's effective, its cheap and it works.

17. Direct mail writing

A vital area in which you need to move if you want to maximize your business profits. There are several basic types of direct mail approaches.

17 A. Lead Generation -

Often you have salespersons or just want to get leads to send further selling information to. Chances are with big ticket items it may take a combination of phone and mail contact to sell the items to your customer. Again your direct mail campaign may require at last 7-9 different mailings to reach all the customers who will buy before it get too expensive to mail to your prospect list. That's when you need a productive direct mail lead generating package.

17 B. Order Generating

Perhaps you already have enough leads and now you want to translate those leads into buyers. What you now want is hard hitting copy to give you your needed buyer conversion package. A kenaf  business should begin with a simple order getting package and test extensively rather then starting with a highly complex offer.

17 C. Test Packages

The key to success in direct mail is testing and testing and more testing. You need to test several offers, including testing envelope copy as well as inside copy. The minimum you should test with should be a 5 package testable campaign. This program gives you the tools to truly determine what is working for you and how you can most profitably reach your best types of prospects. 

17 D. Customer Bonding and Linking Packages

A good mail order program will not only bring in customers for one order, but will build a lifelong customer. With the good customer bonding and linking packages, you'll find your customers will buy your products and services.

That'll make you happy. But you'll be even happier when you find them coming back to buy again and again.

That because you'll keep in touch with them constantly through your a wide variety of different mailing pieces that will deeply involve your customers with you. You'll find out your customers are recommending others to come to you and will be in effect an unpaid marketing agent for you.

You need a complete customer involvement package which includes several testable catalogs, a newsletter, new product releases, birthday and other greeting cards, Christmas letters, articles to be published, your own column, and a wide variety of usable press releases and items for free publicity.

Remember, you never want to have your customer forget you. 

That why you need something to send to your customers every month. Building your business with direct mail is profitable if you keep your customers close.

17 E. Sales Letters

Nothing is more basic to getting customers to buy from you like a sales letter. Your sales letter is where you are able to convince your client to buy from you now today. That's what its for - to stimulate them to reach for their pens, their VISA card, their MasterCard or the telephone and buy your product now.

17 F. Self mailer 11 x 17

This is a very popular four page brochure that is ready for mailing to prospects and customers. It has already imprinted your mailing return address and a space for you to put your customers name and address. Its a full selling brochure which you can use as a minicatalog for several products and services.

17 G. Postcard

Postcards are very useful for building your mailing list and just keeping your customer thinking about you. They are simple to mail and use. Because you have so few words available, they must be crafted very carefully so each word is a selling word.

18. PUBLIC RELATIONS, PUBLICITY AND PROMOTION

18A. Feature articles

Sometimes the most important thing for building your business is to create credibility among your potential clients and prospects. This is especially true in business to business marketing and in working in industry and technical fields. Many time your best bet is to get articles printed in the trade journals and other publications your potential clients read. You need articles to lend credibility to your firms products and services.

18 B. Research and Writing

Sometimes you just don't have the time to do the needed legwork and research for background for the articles you know you need to begin submitting on a regular basis to trade publications. You know you want to enhance your business credibility so you know you need to have articles published.

The fact is, you don't have any time you can free up to work on your articles. Perhaps you need to include information on newly discovered work in your field or just need quotes from authorities in the field. Let's face it, you don't have the time to write permission letters, etc. You can barely keep up with your desk. You are probably going to have to use a researcher or an information on demand broker so you can get it all done for you handed to you ready for submission to journals in your field or industry.

18 C. Query Letter or outline

In order to get an article published in some journals the editors know what they are interested in and what they are not interested in. Often they have theme calendars for the next two years and so your planned article may or may not fit into these themes. So it is sometimes best to send a query letter and an outline to see if editors are interested in your article. Often they will suggest changes in focus or changes in emphasis. Then they may give you list of what they are interested in. This is often best before you write it or commission someone to write it for you.

18 D. Press releases

This is vital to getting free publicity and promoting your products, services and your business. One easy way to write a press release is to use the old ideas you learned in English class - what, where, how, when why and who. Modify that to include the word benefits. WHAT is the benefit to the reader? Where will the benefit take place? How will the reader benefit? When will the reader be able to gain these benefits? Why should the reader want these benefits? And who are the people who are most likely to benefit?

You get press releases published when you focus your press release toward the reader benefit. Editors get many more press release submissions than they can publish. They are seeking to publish items that offer benefits to their readers.

Some organizations offer press release writing service as well as mailing services. This is very useful for business persons who do not want to spend hours in the library looking up newsletter and other publications and selecting the one they want to send their packages to.

There is still lots of free publicity opportunities out there. Editors are persons however, and like to be recognized. It's important to send your a letter with your press release to a person. Also focus or slant your press release to the interests of the targeted publications.

What you really need is press kit. This will be a coordinated set of publicity items that you can give to an editor. It might contain fact sheets, data sheets, brochures, several different articles one 500 words long, one 1000 words long and one about 2000 words.

If you would like to get the maximum service from your public relations firm, you'll put them on retainer. Then they are willing to answer your questions over the phone, brainstorm ideas with you and serve as a working partner to promote your business.

19. Doing your own writing (with assistance of course). Sometimes your product is highly technical and simple is not understood by most people. This will definitely limit your sales. The way around that is to write a book, booklets or other materials at a non technical level so that many more customers can see that what you have can or could be used by them.

You can either write it yourself or get a ghost writer or writer's facilitator to work with you. Such nonfiction books to publicize a technology can be written at many levels from general non fiction level to high school level to college textbooks.

20. NEWSLETTERS

THE IMPORTANCE OF NEWSLETTERS FOR BUSINESS DEVELOPMENT

A newsletter is going to be one of your most important tools you have in keeping your customers aware of you and thinking about you. Chances are it take 7-9 times of seeing your names in print or hearing about you for your potential customers to believe in you. And he or she will only read what you publish one out of three times its available to them. So that means you need to communicate with them between 21 to 27 times before you get some of your best customers to buy from you. A newsletter is one of the key tools in your tool chest to become known to your prospects and customers.

A key component of your Customer Bonding and Linking package.

21. PRESENTATION DOCUMENTS

22 A. Speechwriting

To be a successful marketer of kenaf  goods and services in the 1990's, you're going to be called upon to make speeches. And the kind of speeches you make can lead to more sales for your company or you can turn people off from your goods and services. You need a professionally prepared speech, one focused toward a specific audience. Your speeches must inspire, convince, and persuade, must sell you, your organization, your products and services. You need the kinds of speeches that enhance your company's marketing efforts.

21 B. Audio Visual materials

Cassette tapes are a part of our business and personal life. They are excellent for presenting materials for those who learn more from listening. Cassette tapes as a part of n information package serve as reinforcing materials that can be listened again and again. Create good quality tapes cassettes and you can make a lot of money. They also make excellent sales devices.

To successfully develop cassette tapes, you need to write a script and practice it several times before taping.

22. Seminars

Seminars are an excellent moneymakers. They are also perfect for marketing consulting and other services. The marketing seminar is usually only about one hour or less. The For admission seminars you offer can be as short as two hours and as long as 20 days. The key issue is to prepare the documents you need for the attendees, prepare your presentation and arrange the logistics of the site well enough in advance so there are no glitches.

23. Ads

As a kenaf  marketer you are going to have to run ads. The most important fact about running ads is that most kenaf  entrepreneurs simply do not know how to prepare top quality ads that pull in orders. It is a skill that requires much trial and error and years of experience. There are excellent books on copywriting if you want to try, but using a professional is usually best in this area.

Not only do you have to design the ads, you have to prepare your layouts, prepare camera ready copy, make sure they are the right size, select the publications. Then you have to develop testing program for the copy. 

As you can see, business communication for your kenaf  business is multifaceted and will require much time and energy. Only you can decide if you want to put your energy into creating and testing marketing documents or if you want to put it into building your business and marketing your business.

If You Need Marketing Documents Prepared

Need a referral to a copywriter who can help you prepare these documents for your kenaf business? Email us to below addresses.

kenaf@satglobal.com