International Institute of Soccer Tourism (IIST)

Tapping The Central American  Soccer Market

Photos of 2004 Torneo Internacional Intibucana in La Esperanza With First African Team Playing In Honduras 

Profit From A Marketing Partnership With The Soccer Focused Central American Countries

Tap into Soccer marketing With Athletico Esperanzano, A Professional Team in Honduras

Central American  communities are growing. The Central American  market is one of the fastest growing market in the Western Hemisphere. If you don't find a way to tap into this market, you are going to lose out. These are your customers today, and they will be more and more important as their population percentage rises. You need to start today to tap into this alive, active, vibrant and passionate people.

The Spanish speaking cultures have produced some of the most passionate music from Ricky Martin and La Vida Loca to passionate movies like Evita and West Side Story.

But the number one passion in every Latin culture from Brazil to Mexico to Spain is a love for, a passion for soccer. Soccer is the life. Soccer is the center of Central American  culture. The game -the life is soccer.

Here in Central America although there are none of the great stadiums like the one in Mexico City which seats 115,000 or the one in Brazil that seats over 150,000 soccer still fills the life of the Central Americans here.

Maybe here the game is played on school playgrounds and in parks to only the families of the players, but thousands here play and watch every weekend. You see father with children of 16 months teaching them to handle the ball. It is THE game. And if you want to market to this culture, you have to get  into the game as well.

What You Get With ISAI:

Se Habla Español Is Not Enough! You've Got To Differentiate Your Business 

What if a whole new marketplace for your products opened up and you didn't find out about it until all your competitors were entrenched in that marketplace? What if, by the time you found out about it, your competitors had already grabbed off most of the market share? You’d be upset, wouldn't you?

And what if there were a way to bring those customers into your business and keep them there? What if you could capture their loyalty and make them your Word-of-Mouth Ambassadors?

There is nothing as powerful in the growing Central American  community here as the love for soccer. And Soccer fans and players are the most loyal customers that exist. If you support their passion, they will support your business. It’s as simple as that. And the Central American  and other international soccer players who play the game can bring many of these loyal soccer players and fans into your business.

A sea change is occurring in our country. We are becoming a soccer nation. And ’s Central American  populations is right in the thick of this growth. Soccer is the number one sport in the world. And as more and more internationals come here, there will be more and more players in Central America.

Why Partner with the International Sports Adventure Institute (ISAI)

Would 10,000 customers benefit your business? The staff and leadership of ISAI shares the same passion for soccer that the Central American  community has. Because we are a part of Western Civilization, we are seeking to utilize our intellectual and human resources to facilitate the growth and development of soccer within the international communities and Central American  communities in the Valley of the Sun. 

ISAI will provide the opportunity for your business to be exposed to at least that many consumers in Maricopa county alone,. With your name in game day programs, game day inserts, on display on banners and on dashboards, your company name and logo will be visible for all to see. Other opportunities include vendor booths and advertisements in programs.

75 percent of the soccer population would buy your product over your competitions if you support soccer teams through sponsorship.

Here's How You Win With Your ISAI Marketing Partnership With Central American  Soccer

Make sure your 
soccer loving customers 
get what they need
to make your place 
"their place"

Profit From Your ISAI Marketing Partnership  - Tap Into The Passion of Soccer Fans and Players 

1. Decide you want to market to these active, passionate loyal customers.

2. Understand how passionately these customers feel about their sports or sports adventure.

3. Realize that their sport or sports adventure is how they define themselves - for example a fan of a soccer team feel that the team is their world. They define themselves by wearing the jersey, going to games and immersing themselves in the world of their chosen team.

4. Realize that you can tap into this fanatic loyalty by supporting their sports or sports adventure.

5. Cash in on the fact that sports fans and sports adventure participants/fans know that sponsors like you make it possible for them to live in their passion. They will support you to keep on being able to experience that passion.

6. Integrate your product into their experience, not just by apparel and goods with your logo, but get involved so they see you as one of them.

7. Remember these are people with high disposable income and they will be happy to enjoy your product while attending or experiencing their sport or sport adventure. 

8. Profit from your support of their ability to experience their passion, because they will support you by buying your products and services. They will be loyal to you for giving their lives the meaning they get from their chosen passion.

You Can Bond Your Central American  Customers To You Through Their Passion For Soccer

GIVE THEM:

Your Firm’s Part Of The Partnership
  • Sponsor a Youth Soccer Team
  • Donate the Use of Your Land or Property for A Soccer Field
  • Support Free Soccer Clinics
  • Host A Kids Soccer Fun Club
  • Support An Adult Soccer Team
  • Participate in Community Forum For Youth-at-Risk Groups
  • Invest in One Of these Packages:
  • Entry Sponsorship Package
  • Standard Sponsorship Package
  • Comprehensive Sponsorship Package
  • Enhanced Sponsorship Package
  • Print Sponsorship Package
  • Website Sponsorship Package
  • Field Sponsorship Package
  • Business Web Page Sponsorship Package
  • Media Sponsorship Package
  • Kids & Sports Club Sponsorship Package
  • Community Marketing Sponsorship Package

ISAI’s Part Of The Partnership

Depending on the Package You Choose You Get:

  • We place your ads on game day programs, schedules, newsletters
  • We’ll form a Word of Mouth Ambassadors Club To Meet At your Business
  • We pass Out Your Coupons At The Game
  • We hang a webpage on the ISAI website
  • We invite You Onto The field to Get recognition
  • We plan a play day to invite customers to your business
  • We send Out Press Release About You
  • We have the teams you sponsor use Word of Mouth to promote your business
  • We announce you as sponsor at the game
  • We pass out free clinic flyers with your logo, ad or coupon
  • We will develop events for publicizing your special sales and special promotions
  • We support you in developing a Community Marketing program for your business focused on soccer

ISAI Sets Up Win-Win Partnerships For Your Business:

A Marketing Partnership With Central American  Soccer Through ISAI Is A Win-Win Business Opportunity

Free No-Obligation Proposal

Want to Find Out More About Marketing ToThe Growing Central American Soccer Market? Call Dr. Cross at 602-564-9241 Email:  honducopa@yahoo.com

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ISAI Contact Information 

Dr. Carol Cross, Director  

The  International Sports Adventure Institute, Inc.  

 Supporting Soccer Based Development Through Soccer Tourism, Honduras Soccer Camps, Intibuca International Youth Tournament, AfroCarib International Youth Tournament,  the Copa Weshemisphere Friendlies and the LigaAmericás Soccer Mastery Academy. AfroHeritage Soccer Players - Join the RED de AfroHeritage Footballers.  AfroHeritage Soccer Players - Play in the African/Caribbean Youth Soccer Tournament in June 2005. Learn to Play World Class soccer in the La Ceiba Football Academy for Elite Players Opening in June 2005 in Honduras.  

Soccer is our Passion, Our Love, and Our Focus at ISAI.  We work with Youth At Risk in Arizona and Honduras through our support for Soccer For Life, Inc, a a public charity and 501 (C) 3, tax exempt, non profit organization.  Subscribe to free Soccer Mastery newsletter based on the LigaAmericás Soccer Mastery Academy opening in 2005 in La Esperanza Honduras in La Esperanza, Honduras. Send email to exportfacs@aol.com.  Play in the 2nd Torneo Internacional Intibucana "Soccer Against Global Warming" in July 2005. For a FREE subscription to Weshem Torneo - an online magazine designed to help groups put on soccer tournaments send email to honducopa@yahoo.com.  

  Home Page: www.satglobal.com/soccer_entry.htm   

Email to honducopa@yahoo.com    

Phone : 602-564-9241 Fax: 602-564-9243  

  International Sports Adventure Institute, Inc., DBA ISAI, has no liability for contents or goods on the Internet except as set forth in the Terms and Conditions Of Services.  

  For information on this page or problems contact:  

Webmaster:  webmaster@satglobal.com  

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