Export Is Your Key To Gaining Foreign
Exchange
Export Development is on the lips of important people
in every country. From the USA where the Export Now program exhorts Americans to
export to countries like Japan and Holland that depend upon export for
survival.
Why is export so important? And why should you begin
today in this m program to learn how to
export?
What Is Export?
Export is usually defined as shipping goods from one
area to another within a country and as shipping goods from one country to
another. Export is also defined by MOTILES as the offering of services that bring
in financial resources from other countries. So any activity that relates to the
gaining of foreign exchange through activities in your country if the money
comes from foreign nationals or tourists.
Why Does Export Drive Development?
Why does export drive economic development? If in
your are you have raw materials such as trees, the value to the local people
might vary. The lowest value would be for firewood. Just about everyone uses it.
Because it is so heavy and must be cheap because the people are poor, it is low
in value. If its value were artificially increased by the government, more and
more trees would be cut, so more wood would be on the market. With more wood at
the higher price, the wood would be a harder sell. So some people would lower
the price so they could sell it. That would drive the price down. Within a poor
community which is what you have in many countries, a commodity like firewood
has a low price.
What Are The Effect of Marketing
In-Country
Let us make lumber from the trees. Each item has
higher cost and value. The people are still poor. Very few people can afford to
buy the lumber. Because there are only a few customers, the sellers need to get
more money for each piece of lumber. The price remains high. Few people can buy.
The equipment to make lumber is expensive. Very old. And often out of repair.
And the small local market will not enable anyone to spend money overseas to buy
equipment. Most people build their houses out of mud brick or adobe.
So let us make higher value items out of the lumber.
We can make birdhouses, plant containers, wall hangings, plant holders, small
pieces of furniture, The products have even higher value. But the people are
still poor. When you earn 30 coronels per day, you cannot afford to buy a
beautiful decorated hand-crafted item that sells for 60 coronels.
| A. Products Sold Within Arboleña |
|
PRODUCT |
PEOPLE WHO COULD
BUY |
PRICE/UNIT |
Number Of Units you Can
Sell |
TOTAL
VALUE |
NEW MONEY BROUGHT
INTO
ARBOLEÑA |
|
Firewood |
1000 |
1 cent/unit |
1 |
US$10 |
0 |
|
Lumber |
100 |
10 cent/unit |
10 |
US$1 |
0 |
|
Wood Prod |
10 |
$1/unit |
10 |
US$10 |
0 |
Everything is different if we go to export
markets.
If the average person in Arboleña make 30
coronels per day, how much could he spend on the above?
But supposed you found a market where people
make 3000 coronels per day. And there were millions of these buyers.
People who don't have the kinds of products you can produce in Arboleña
You could sell your products for 3000 coronels if it were high quality
enough. And you could sell to millions.
You could hire many workers at 30 coronels per
day to make these products. And once you see there is market demand, you
can purchase the expensive equipment. When you have more workers making
money in your community, more products such as food and clothing will be
purchased.
New people come to the community to open
businesses. New kinds of businesses occur. And soon there is much demand
for workers. Wages go up to the workers. Even More money available in the
community. But the workers become more skilled and are able to make better
products or more per day. You get more money. The community has more money
coming in. More taxes are paid into the government so more schools and
other services can be provided.
Export is lucrative because of higher standards
of living in other countries. People earn more and can pay more for what
they want. A key factor is the larger populations of people who earn
higher salaries. That enables the marketplace to be very large and thus
you can sell millions of unit instead of merely tens or thousands.
When You Develop Exports For
Your Products
|
PRODUCT |
PEOPLE WHO COULD BUY |
PRICE/UNIT |
Number Of Units you Can
Sell |
TOTAL
VALUE |
NEW MONEY BROUGHT INTO
ARBOLEÑA |
|
Firewood |
1000000 |
2 cent/unit |
|
$20000 |
20000 |
|
Lumber |
100000 |
40 cent/unit |
40000 |
40000 |
|
|
Wood Prod |
50000 |
$2/unit |
100000 |
100000 |
|
That is how export drives development
In every country in the southern hemisphere, export
development is a priority. Export brings in foreign exchange, lowers the balance
of payment, increases quality of life and raises the G |